Poor search engine ranking could be costing you more in missed sales than the price of search engine optimisation.
Search engine optimisation or search engine marketing is the process of promoting a business online to achieve top search engine rankings for relevant, targeted keyphrases.
Search engine optimisation refers to modifying a website for search engines in order to bring searchers and suppliers together. Search engine optimisation will increase qualified traffic, generate enquiries and convert more sales.
Contrary to any sales hype you may read elsewhere, there are no software products available, nor will there ever be, that can automate the search engine optimisation process.
2) Why Knowallmedia?
3) Proposal Summary
Knowallmedia (KnM) recommend the SME Package for Sofa Classics. This will allocate the necessary time and resources to achieve the following:
Which would translate into achieving:
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Potential Revenue |
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Traffic per day |
Traffic pcm |
Traffic UK |
Traffic #1 |
Enquiries |
Sales |
Profit |
7 |
leather sofa london |
501 |
15030 |
4960 |
4563 |
18 |
4 |
£1,825 |
8 |
sofa leather |
442 |
13260 |
4376 |
4026 |
16 |
3 |
£1,610 |
9 |
classic sofas |
215 |
6450 |
2129 |
1958 |
8 |
2 |
£783 |
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An ‘online presence’ is most commonly defined as a company’s website, but can also include ‘service led’ websites, main corporate reputation websites and supporting websites (informational portals either contributed to by TD, or owned by TD etc.
Natural Search is defined as, being represented in a website, (either owned or contributed to) that appears on the first page of Google and other search engines for industry specific keywords.
4) SME Package
1. Online Marketing Strategy Document
2. Website Design – 4 hours pcm
Weekly monitoring of website traffic and enquires
Monthly monitoring of website ranking in Google
Quarterly reporting in person
Pricing (pcm)
Total 10 Hours per month £500.00 pcm
5) Pricing Structure and Contracts
All implementation is charged on a monthly basis. Clients initial pay a quarter’s fees in advance and are committed to three months. After the initial time frame has expired, clients can continue to commit on a quarterly basis or not as the case might be.
Prices include time set aside on a weekly basis for a client’s work. Should our time be exceeded then a client is informed and asked if they wish to proceed or to await next month’s allotted time frames.
Monthly fees are designed to be as inclusive as possible. No additional charges are ever made with the client being informed beforehand in writing.
Additional charges are often for web development / applications (from price calculators to full ecommerce website), new domains and web hosting.
6) Copy and Imagery
7) Schedule
Strategy Document 2 weeks
Overall strategy Implementation 3 months
8) Objectives
Knowallmedia can increase the number of users to both websites resulting in a reduction of Adwords spend.
We also believe that through reviewing the websites navigation and website structure we can lower the ratio between ‘required traffic’ and purchase.
Exactly how much KnM can increase revenue for can be highlighted in a strategy document.
Main Contact
Charles Sykes
0870 225 0377